Cook it is a meal kit company founded in 2014 and based in Montreal. Its main goal is to simplify the lives of its customers by reducing the mental load associated with meal planning and decreasing food waste. Present only online, the brand aims to be fun and close to its customers, evolving its new identity in a more modern and friendly direction.
Goal : Create branding for the Christmas season at Cook it. Design icons and illustrations to be reused across various media. Create landing pages in Webflow, gift cards, and digital ads.